Triumph Motorcycles' Sales grow by 18%

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Triumph Motorcycles' Sales grow by 18%

Written: 05/01/2007 : 12:03. Read 15925 times (9/day).

The Triumph Group continued its strong year-on-year growth in the 2006 financial year, which ended on 30 June 2006.

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In the year under review sales of Triumph motorcycles rose to 37,400 units. This represents a growth of 18% compared to the previous year’s sales of 31,600 units. The operating profit, before interest and tax, stayed almost constant at GBP 10.3 million (USD 19.1m) due to significant investment in new production capacity.

The launch in early 2006 of the Daytona 675 supersports bike and the unique, 50’s-inspired Triumph Scrambler have both contributed to Triumph’s strong sales performance.

Together with Triumph’s focus on distinctive stylish design, it has attracted a significant number of younger customers. Triumph’s global customer research shows that over the last few years the proportion of customers aged under 35 years, buying a new Triumph, has more than doubled. This customer segment now represents almost a quarter of all Triumph’s customers.

Tue Mantoni, Commercial Director, says that new models are extremely important to driving growth and he is very pleased with the reception of both the Daytona 675 and Scrambler, and the recently launched all-new Triumph Tiger.

In addition, he sait that it has been great to see demand continuing to increase across the rest of Triumph range, with models like the Rocket III, Speed Triple and retro-styled modern classics appealing strongly.

Triumph consistent growth over the last few years has given it a strong business platform and have expanded the production capacity in the last year to meet the increased demand for Triumph motorcycles.

Triumph will also continue to invest strongly in R & D to bring out more exciting new bikes in the future.

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